Lucy Swanston, the Chair of the Strategic Marketing Partnership (SMP) and Managing Director of Nutshell Creative, recently shared her enthusiasm for the annual awards that celebrate exceptional achievements in strategic marketing. Reflecting on the previous year’s submissions, she highlighted the remarkable quality and impact of the entries, which were characterized by their strategic brilliance and tangible results. Swanston emphasized that the success of these projects was driven by the talent and passion of the individuals behind them, which left a lasting impression on her.
She expressed her excitement for the upcoming awards season, eagerly anticipating the innovative and impactful submissions that this year’s entrants will bring. Swanston encouraged those who have achieved something exceptional in their field to seize the opportunity to showcase their work. She underscored the purpose of these awards as a platform to recognize, celebrate, and champion the outstanding contributions of professionals in the marketing industry. Her message was clear: if you’ve delivered something extraordinary, now is the time to share it and gain the recognition you deserve.
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