The global meetings and events industry is undergoing a significant resurgence, with professionals expressing strong confidence in its growth. As businesses increasingly prioritize face-to-face engagement, trade shows, exhibitions, and corporate events remain vital for networking, brand promotion, and lead generation. A recent survey highlighted that 66% of event professionals anticipate increased budgets by 2025, reflecting a broader investment in event marketing and on-site activations. Trade shows, in particular, continue to be a cornerstone of corporate marketing strategies, with 61% of businesses considering them as crucial as before, and nearly 20% expecting them to become even more important.
Despite the rise of digital marketing, physical branding materials like banners and posters remain essential for trade show success. Research by Discount Displays revealed that 30% of attendees find banners and posters the most impactful visual marketing tools, underscoring the enduring power of high-quality printed materials in exhibition spaces.
As demand for engaging and high-impact display solutions grows, print service providers must balance superior quality, cost efficiency, and quick turnaround times. Advancements in printing technology play a critical role in meeting these demands. Companies like Discount Displays, a UK leader in exhibition and display solutions, have embraced cutting-edge technology to stay competitive. With over 35 years of experience, Discount Displays has continuously invested in innovative printing solutions to enhance efficiency and meet evolving customer needs.
The Need for Speed
Discount Displays faced challenges with their previous print setup, which struggled to keep pace with the industry’s demand for sharper detail, vibrant colours, and faster turnaround times. Their old latex printer, for instance, caused material shrinkage and warping due to high-temperature curing, leading to misalignment issues and material waste. Recognising the need for a more efficient and versatile solution, the company invested in the Roland DG LG-640 printer, a state-of-the-art UV printer that transformed their production workflow.
Moving Towards UV-Powered Progress
The Roland LG-640 brought immediate improvements to Discount Displays’ print production process. Its optical registration technology ensured highly accurate media calibration, reducing misprints and material waste. The printer’s advanced automation allowed for minimal supervision, boosting productivity. Additionally, its versatile ink configurations and UV-LED curing technology eliminated the need for post-processing lamination, saving both time and labour costs. The fast-drying UV inks enabled same-day delivery for urgent orders, while the printer’s ability to handle a wide range of materials expanded creative possibilities, including fabric printing and rigid substrates.
The Importance of Aftercare
Seamless integration of new technology requires ongoing support, and Discount Displays partnered with Paper Graphics for expert aftercare services. From initial setup to continuous technical support, Paper Graphics ensured optimal performance of the Roland LG-640. Their expertise in profile creation and software fine-tuning allowed Discount Displays to achieve superior colour accuracy and consistency across various substrates, minimising downtime and maintaining efficiency.
Looking into 2025
As the print industry evolves, Discount Displays is poised to stay competitive by embracing emerging trends. The company has observed a growing demand for fabric-based display solutions, such as stretch frames and textile signage. The Roland LG-640’s broad media compatibility has enabled Discount Displays to experiment with fabric printing, producing durable, high-quality visuals tailored to modern exhibition and retail needs.
Looking ahead to 2025, Discount Displays plans to expand into new markets, leveraging their advanced print capabilities to meet the demand for sustainable, reusable display solutions. As the industry shifts towards greener alternatives, the company’s ability to print on diverse materials positions them as a leader in eco-conscious display solutions. Furthermore, Discount Displays is considering expanding its print fleet with another Roland machine to increase capacity, meet rising demand, and diversify service offerings.
Conclusion
The global meetings and events industry’s resurgence underscores the enduring importance of face-to-face engagement and physical branding materials. For print service providers like Discount Displays, staying ahead requires adopting cutting-edge technology, optimising workflows, and adapting to market trends. By investing in the Roland DG LG-640 and partnering with expert aftercare providers, Discount Displays has enhanced efficiency, expanded creative possibilities, and positioned itself for long-term success in 2025 and beyond. As the industry continues to evolve, the company’s commitment to innovation and sustainability ensures it remains a leader in the competitive landscape of event marketing and display solutions.
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