Bakergoodchild, a printing company, has successfully demonstrated that the notion of "print is dead" is overstated by leveraging cutting-edge print technology through a strategic partnership with Ricoh. This collaboration has enabled Bakergoodchild to deliver high-quality print products to its customers, enhance its brand reputation, and improve operational efficiency.
The company was already utilizing a Ricoh production printer, but it decided to deepen its relationship with Ricoh by implementing a comprehensive Ricoh Production Print solution. This involved acquiring two additional digital color printing presses, along with associated support and maintenance services. The advanced features of these printers, such as the inclusion of specialty toner colors like gold and neon on the Ricoh Pro C7500, have allowed Bakergoodchild to expand its product and service offerings, catering to a wider range of customer needs. These unique capabilities have helped the company differentiate itself in a competitive market.
One of the key benefits of the Ricoh printing presses is their ease of use. Bakergoodchild has found the machines intuitive for setting up jobs, processing them, and performing self-maintenance. This increased efficiency has streamlined operations, reduced downtime, and improved overall productivity. The ability to handle maintenance tasks in-house has further minimized disruptions, ensuring smooth and consistent output.
In addition to its physical print capabilities, Bakergoodchild has embraced digital innovation by launching a web-to-print service. This software-as-a-service (SaaS) platform allows customers to submit letters and documents online, which are then printed, packaged, and mailed by Bakergoodchild. This seamless integration of technology has enhanced the customer experience, providing a convenient and efficient way for clients to manage their print needs. The Ricoh technology underpins this service, ensuring high-quality output and reliability.
The partnership with Ricoh has not only expanded Bakergoodchild’s technical capabilities but also strengthened its market position. By offering cutting-edge print solutions and innovative services, the company has solidified its reputation as a forward-thinking leader in the print industry. This, in turn, has attracted new customers and retained existing ones, driving business growth.
Overall, Bakergoodchild’s collaboration with Ricoh has proven to be a game-changer. By investing in advanced print technology, the company has demonstrated that print remains a relevant and evolving industry. The combination of high-quality output, operational efficiency, and innovative services has positioned Bakergoodchild as a trusted partner for its customers, ensuring its continued success in an increasingly digital world.
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