Fujifilm has announced the appointment of Soyang Europe as the official UK distribution partner for its newly launched Acuity Triton, featuring AQUAFUZE ink technology. This move solidifies the long-standing collaboration between the two companies, building on Soyang Europe’s existing role as a distributor for Fujifilm’s Acuity Prime and Acuity Ultra printers since 2023. The announcement follows the global unveiling of the Acuity Triton at FESPA 2025, a major trade show for the printing industry.
Soyang Europe, a leading supplier of wide-format printable materials and media up to five metres wide, expanded into hardware sales in 2022 with the acquisition of engineering specialist Josero, forming Soyang Hardware Ltd. This strategic move allowed Soyang to offer a comprehensive, full-service solution to its customers, reinforcing its position as a key partner for Fujifilm. The company’s dual expertise in media and hardware enables it to provide tailored solutions and strengthen customer relationships, making it an ideal partner to introduce the Acuity Triton to the UK market.
Mark Mashiter, Managing Director of Soyang Europe, emphasized the collaborative nature of the partnership with Fujifilm, describing it as more than just a business transaction. He highlighted the shared ethos of sustainability, innovation, and customer support that underpins both companies’ approaches. Mashiter praised the Acuity Triton as a groundbreaking innovation in the wide-format printing sector, addressing key customer pain points associated with traditional latex and solvent technologies. The printer’s AQUAFUZE ink technology offers enhanced flexibility, sustainability, and performance, making it a compelling solution for the industry.
Mashiter also underscored Soyang Europe’s unique position as both a media supplier and hardware distributor, which allows the company to maintain an ongoing dialogue with customers. This proactive engagement ensures that Soyang can introduce cutting-edge technologies like the Acuity Triton at the right time, providing customers with the support they need to adopt new solutions seamlessly.
To facilitate the introduction of the Acuity Triton, Soyang Europe plans to install a demonstration unit at its headquarters following FESPA 2025. The company will also roll out an extensive customer engagement and training program to familiarize the UK market with the technology’s capabilities and benefits.
Andy Webb, UK Wide Format Sales Manager at Fujifilm, expressed confidence in Soyang Europe’s ability to support the launch of the Acuity Triton. He commended Soyang’s technical expertise and customer-focused approach, which align closely with Fujifilm’s values. Webb highlighted the significance of the Acuity Triton and AQUAFUZE ink technology as a milestone for Fujifilm, and he looks forward to deepening the partnership with Soyang Europe to bring this innovation to UK customers.
The Acuity Triton’s AQUAFUZE ink technology represents a significant advancement in wide-format printing. It combines the durability of solvent inks with the eco-friendly benefits of water-based inks, offering a sustainable yet high-performance solution. This technology addresses the growing demand for environmentally conscious printing practices without compromising on quality or versatility.
By appointing Soyang Europe as its UK distribution partner, Fujifilm is leveraging the company’s extensive industry experience, strong customer relationships, and commitment to innovation. The partnership is set to play a pivotal role in the successful rollout of the Acuity Triton, ensuring that UK customers have access to a state-of-the-art printing solution that meets their evolving needs.
In summary, the collaboration between Fujifilm and Soyang Europe marks a new chapter in their long-standing partnership. The introduction of the Acuity Triton and AQUAFUZE ink technology reflects Fujifilm’s commitment to innovation, while Soyang Europe’s expertise and customer-centric approach ensure that this cutting-edge solution is effectively brought to the UK market. Together, the companies are poised to redefine the wide-format printing landscape, offering customers a sustainable, flexible, and high-performance alternative to traditional technologies.
.
.
.
#AcuityTriton #AQUAFUZE #Fujifilm #SoyangEurope #WideFormatPrinting #PrintTechnology #InnovationInPrint #FESPA2025 #SustainabilityInPrint #PrintSolutions #CustomerEngagement #PrintMedia #HardwareSolutions #CollaborativePartnership #UKPrintMarket
