Creating a Common Language for Sustainable Progress
The print industry faces a significant challenge in achieving sustainability due to the fragmented definitions and approaches across the supply chain. To address this, a new initiative aims to create a unified framework that fosters better communication and collaboration across the sector. This framework, known as the Sustainability Manifesto for Print, seeks to provide clarity and a shared foundation for all stakeholders—from suppliers to brands—to take meaningful steps toward sustainability.
Marcus Timson, a key figure in the initiative, emphasized the importance of this effort: “This is about giving the print industry the clarity it needs to move forward together. We’re creating a shared foundation that empowers everyone to take real, meaningful steps toward sustainability.” The Draft 1.0 of the manifesto is now available for review, and the initiative is in an open consultation phase. Feedback from across the industry will shape the final version, which is set to launch in September 2025 with formal endorsement from key stakeholders.
Key Contributors at the April 1 Meeting
The development of the manifesto gained momentum during a gathering on April 1, 2024, in Valencia, Spain. This meeting brought together a diverse group of sustainability advocates and industry leaders, including:
- Carlos Lahoz, HP
- Marcus Timson, FuturePrint
- Matthew Rogerson, ThePackScout
- Steve Lister, Sustainability in Print Expert
- Anthony Rowell, TradePrint, IPIA & BPIF
- Simon Daplyn, Sun Chemical
- James Beattie, Xanita
- Stefan Casey, io.tt
- Nathan Swinson Bullough, ImageCo
- Lee Metters, Domino
- Dario Urbinati, Gallus
- Barbara Chaplain, CIMPRESS
- Martin Burns, Nazdar
- Dean Allen, Nazdar
- Amir Raziel, HP Industrial Print
Additionally, several contributors who were unable to attend the meeting also provided valuable insights, including Dominic Harris (Carbon Quota), Nova Abbott (Kavalan), Ford Bowers (Printing United), Karis Copp (KC Media), Thomas Vollmuth (Koenig & Bauer), and Shaun Holdom (Fujifilm). Their collective expertise is helping to shape a practical, inclusive, and forward-looking document that reflects the diversity and complexity of the print ecosystem.
The initiative has also received financial support from founding partners, including HP, Fujifilm, Carbon Quota, Gallus, Domino, Sun Chemical, Nazdar, Kavalan, and CIMPRESS. Supporting associations such as BPIF, IPIA, VIGC, and PRINTING UNITED ALLIANCE have also played a crucial role in advancing the project.
Get Involved
The Sustainability Manifesto for Print is an open call to action for the entire print industry. Whether you are a printer, converter, supplier, or brand leader, your participation is encouraged. The initiative invites contributions, co-authorship, and support for the final version. Those interested in getting involved can contact Marcus Timson via email at [email protected].
This manifesto is more than just a document—it represents a collective movement. It signals the print industry’s readiness to unite, collaborate, and lead the way toward a more sustainable future. By fostering a common language and shared goals, the initiative aims to drive meaningful progress across the sector.
Insights from Carlos Lahoz
Following the development meeting, Carlos Lahoz of HP was interviewed by Elena Knight of FuturePrint as part of the FuturePrint Leaders Summit program. His insights underscored the importance of collaboration and the need for a unified approach to sustainability in the print industry. Lahoz’s perspective highlighted the critical role that industry leaders play in driving change and setting the stage for a more sustainable future.
Conclusion
The Sustainability Manifesto for Print is a groundbreaking initiative that seeks to address the fragmented nature of sustainability efforts in the print industry. By creating a unified framework, the manifesto aims to empower stakeholders to take meaningful action toward sustainability. With the support of key contributors, founding partners, and industry associations, this initiative represents a significant step forward in the industry’s journey toward a more sustainable future. The open consultation phase invites participation from all corners of the print sector, ensuring that the final document reflects the diverse perspectives and needs of the industry. Together, the print industry can unite, collaborate, and lead the way toward a more sustainable and prosperous future.
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