PRINTING United Alliance is taking a proactive role in helping the printing and graphic arts industry adopt and leverage artificial intelligence (AI) through a series of strategic initiatives. Recognizing AI as the most significant industry shift since the internet, the Alliance is committed to equipping its members with the knowledge, tools, and resources needed to stay competitive in this rapidly evolving landscape. Under the leadership of Chief Innovation Officer Mark J. Subers, the Alliance is positioning itself as the go-to resource for AI education and innovation in the printing industry.
Key Initiatives and Programs
1. Inaugural IMAGINE AI Live Printing Workshop
The Alliance played a pivotal role in the first-ever “AI Innovation for Print Leaders” workshop at the IMAGINE AI Live event in Las Vegas. This groundbreaking workshop, attended by nearly 75 print executives and supported by key sponsor partners Heidelberg, Koenig & Bauer, and Print ePS, provided critical insights into the industry’s readiness for AI adoption. The event focused on identifying how printers are engaging with AI and what they need to move forward.
Print ePS Chief Product Officer Nick Benkovich emphasized the Alliance’s role as the trusted source for industry information, praising its pragmatic, unbiased, and well-researched approach to critical topics like AI. This workshop underscores the Alliance’s commitment to guiding the industry through transformative technological changes.
2. AI Takes Center Stage at PRINTING United Expo 2025
Artificial intelligence will be a central theme at the PRINTING United Expo 2025, scheduled for October 22–24 in Orlando, Florida. The event will feature a dedicated PRINTING AI Pavilion (booth #4255), designed as a dynamic hub for exploring real-world AI solutions. Attendees can connect with sponsors, attend expert-led micro sessions, and engage with educational resources developed by the Alliance.
The pavilion will also showcase the “AI Wall,” a curated visual guide highlighting AI-driven technologies across the Expo. Whether attendees are new to AI or already exploring advanced tools, this space will provide valuable insights, innovations, and practical applications. Additionally, the Expo will host dedicated education sessions and expert panels, offering opportunities for attendees to learn from industry leaders and network with peers at the forefront of AI innovation.
3. On-Demand Education: AI and Color Management Course
Through its premier educational platform, iLEARNING+, the Alliance offers an AI and Color Management course designed to help printing professionals integrate AI tools into their color workflows. This course focuses on enhancing accuracy, speed, and efficiency, providing practical guidance tailored to production environments. It reflects the Alliance’s commitment to delivering timely and relevant training as AI becomes increasingly integral to the industry.
4. Artificial Intelligence in the Printing Industry White Paper Series
Building on its 2024 AI white paper, the Alliance is set to publish an expanded and updated version in 2025. This resource provides expert perspectives, real-world case studies, and actionable insights into AI’s role in operations, marketing, automation, and customer experience. The white paper series is an essential tool for printers and suppliers looking to understand and implement AI solutions effectively.
Alliance Member Benefits
PRINTING United Alliance members enjoy exclusive access to AI-related education, research, and resources at discounted rates. These benefits include white papers, courses, event access, and industry guidance, ensuring members remain competitive and informed as AI adoption accelerates. The Alliance’s comprehensive member offerings position its members to lead the industry’s transformation.
A Vision for the Future
The Alliance’s efforts in AI education and innovation underscore its commitment to supporting the printing industry through a period of unprecedented change. By providing tools, resources, and platforms for collaboration, the Alliance is empowering its members to harness the full potential of AI. Whether through hands-on workshops, on-demand courses, or industry-leading events, the Alliance is dedicated to helping its members thrive in the era of artificial intelligence.
For more information on becoming a member and accessing these resources, visit www.printing.org/membership.
In summary, PRINTING United Alliance is at the forefront of AI adoption in the printing industry, offering education, innovation, and support to equip its members for success in this transformative era.
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