Market Trends and the Strengths and Value of Print: A Xerox Webinar
On June 18th at 14:30, Xerox will host a special virtual event titled Market Trends and the Strengths and Value of Print. This webinar aims to provide valuable insights into the current state and future direction of the print industry, addressing challenges and opportunities in an evolving and uncertain market landscape. Participants will gain practical strategies to effectively communicate and sell the value of print in a competitive environment, making it a must-attend session for professionals navigating pricing pressures, shifting customer expectations, and evolving communication channels.
Webinar Overview
The print industry faces a dynamic landscape marked by rapid technological advancements, changing consumer behaviors, and competitive pressures. This webinar is designed to help industry professionals understand where print stands today and where it is headed, offering actionable insights to position print as a powerful, results-driven solution. Whether you’re a print provider, agency, or brand, this session will equip you with the tools to thrive in a challenging market.
Key Topics Covered
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Current Market Trends:
The webinar will explore the latest trends impacting the print industry, including the rise of digital transformation, sustainability demands, and the integration of print with digital communication channels. Attendees will gain a clear understanding of how these trends are shaping the industry and what they mean for print providers. -
Challenges and Opportunities:
The session will address key challenges such as pricing pressures, shifting customer expectations, and competition from digital media. At the same time, it will highlight emerging opportunities, including the growing demand for personalized print, the resurgence of print in marketing campaigns, and the potential for print to complement digital strategies. -
Communicating the Value of Print:
In a competitive environment, effectively selling the value of print is crucial. The webinar will provide practical strategies for communicating print’s unique strengths, such as its tangibility, impact, and ability to drive customer engagement. Attendees will learn how to position print as a valuable solution for their clients. - Strategic Insights:
The session will offer actionable tactics for navigating the evolving market landscape, including how to leverage technology, optimize workflows, and deliver exceptional customer experiences. These insights will help print providers stay ahead of the curve and drive innovation in their businesses.
Featured Speaker: German Sacristan
The webinar will be led by German Sacristan, Principal Analyst for Keypoint Intelligence’s Commercial Print and Publishing Service. With nearly 30 years of experience in the digital printing industry, German is a recognized thought leader and strategic advisor. His expertise spans market research, forecasting, consulting, and technology analysis, making him a trusted voice in the production printing and graphic arts industries.
German has held leadership roles at prominent companies such as Xerox, Creo, Kodak, Hiti Digital, and X1. Throughout his career, he has helped hundreds of print providers, agencies, and brands implement the value of digital printing, driving innovation and growth. He is also the author of a book, numerous white papers, and has delivered seminars worldwide, sharing his insights on the opportunities and challenges in the print industry.
Why Attend?
The print industry is at a crossroads, with both challenges and opportunities shaping its future. This webinar offers a unique opportunity to gain insights from a seasoned expert and learn how to navigate the evolving market landscape. Attendees will leave with a deeper understanding of the value of print and practical strategies to communicate and sell its strengths.
Key takeaways include:
- A clear understanding of current market trends and their impact on print.
- Strategies to overcome challenges and capitalize on emerging opportunities.
- Practical tactics for communicating and selling the value of print.
- Insights from a thought leader with decades of experience in the industry.
Who Should Attend?
This webinar is ideal for:
- Print providers looking to stay competitive in a changing market.
- Agencies and brands seeking to leverage print as part of their marketing strategies.
- Industry professionals interested in understanding the future of print.
- Anyone looking to gain actionable insights from a leading expert in the field.
Conclusion
As the print industry continues to evolve, staying informed and adaptable is essential for success. Xerox’s webinar on Market Trends and the Strengths and Value of Print offers a valuable opportunity to gain insights from German Sacristan, a leading expert in the field. By attending this session, you’ll be better equipped to navigate the challenges and opportunities of the print industry, position print as a powerful solution, and drive growth in your business.
Join Xerox on June 18th at 14:30 for this insightful virtual event and take the next step in understanding and leveraging the strengths and value of print in today’s market. Register now to secure your spot and gain access to the knowledge and strategies you need to succeed.
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