Summary of Bobby Grauf’s Appointment as Head of Sales for SCREEN UK & Ireland
SCREEN Europe has announced the appointment of Bobby Grauf as the new Head of Sales for the United Kingdom and Ireland, focusing on expanding SCREEN’s inkjet printing solutions, particularly the Truepress JET digital printing technology, within the commercial printing market. With over 30 years of experience in the print industry, Bobby brings a wealth of knowledge and expertise, having worked in various roles—from technical operations to international sales and commercial management—across newspaper, commercial printing, prepress systems, wide-format printing, and global B2B sales.
Bobby’s passion for the print industry is evident in his remark: “Print has always been how we communicate with the world. It’s everywhere around us and always will be. That’s what makes this industry so exciting.” His familiarity with SCREEN’s reputation for reliability and innovation made the company an ideal fit for him. “SCREEN has always stood out to me as a highly regarded company,” Bobby explains. “Their products are known for productivity and reliability, and their innovations consistently guide the development of this technology. To now join the business and lead one of its key markets is a real privilege.”
Bui Burke, SCREEN Europe’s Senior Vice President of Sales, expressed enthusiasm about Bobby’s appointment, highlighting the significance of the UK as one of Europe’s largest print markets. “The UK has consistently embraced digital innovation, and Bobby’s extensive expertise in the market and digital printing makes him the right choice to support SCREEN’s commercial printing technology through the next wave of market demand,” said Burke.
Vision for Growth in the UK and Ireland
Bobby’s primary objective in his new role is to expand SCREEN’s presence and visibility across the UK and Ireland. He aims to showcase SCREEN’s strengths as a leading digital press supplier to businesses that may not yet be familiar with its capabilities. While the local market is well-acquainted with the potential of inkjet printing, Bobby believes that SCREEN’s Truepress JET technology can unlock new opportunities in specialised applications, such as pharmaceutical leaflet production, personalised commercial printing, and high-end luxury publications.
“Our portfolio is built on proven technology that is continually innovated upon,” Bobby notes. “And what’s coming next is even more transformative. We’re pushing the limits of what digital inkjet can do.” He sees significant growth potential in these niche markets, thanks to SCREEN’s newly developed solutions tailored to meet specific industry needs.
SCREEN’s Commitment to Partnerships
Bobby is confident that SCREEN’s offerings are ideal for commercial printing businesses looking to modernise or expand their product portfolios. “You can trust SCREEN equipment as something that’s dependable and consistently delivers,” he says. Beyond the technology, Bobby emphasises the strength of SCREEN’s professional relationships. The company works closely with customers to understand their applications and market sectors, ensuring that each solution is perfectly tailored to their needs.
SCREEN’s service and support teams are described as experienced, responsive, and genuinely invested in helping customers succeed. “If you have a problem or see potential in a new market, they’ll work with you to design new solutions to make it work,” Bobby explains. He concludes, “SCREEN is here to support your company—not just with great technology, but as a partner that delivers on its promises.”
Conclusion
Bobby Grauf’s appointment as Head of Sales for SCREEN’s UK and Ireland operations marks a strategic move to strengthen the company’s presence in these key markets. With his extensive industry experience and passion for print, Bobby is well-positioned to drive SCREEN’s growth by introducing its advanced Truepress JET technology to a broader audience. His focus on specialised applications and commitment to building strong customer relationships align with SCREEN’s ethos of innovation and reliability, ensuring that the company remains a trusted partner for commercial printing businesses in the region.
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