Spiral Colour, a UK-based print solutions company founded in the 1970s, has long been recognized for its diverse services, including business cards, football programmes, packaging, brochures, and specialty prints for high-profile clients. In a strategic move to modernize its operations and meet the evolving demands of the market, the company recently invested in the Revoria Press PC1120, a cutting-edge digital press from Fujifilm. This investment marks a significant milestone for Spiral Colour, enabling it to enhance print quality, expand its service offerings, and differentiate itself from competitors.
### Challenges and Decision to Invest
The decision to acquire the Revoria Press PC1120 was driven by the limitations of Spiral Colour’s previous equipment. Jason Carpenter, General Manager at Spiral Colour, explained that the company’s outdated machine was becoming increasingly unreliable, leading to frequent breakdowns that disrupted operations and made it difficult to meet tight deadlines. Recognizing the need for a more dependable and advanced solution, Spiral Colour turned to the Revoria Press PC1120, which offered a combination of reliability and innovative features.
### Key Features of the Revoria Press PC1120
The Revoria Press PC1120 stands out for its versatility and advanced capabilities. One of its most significant features is six-colour printing, which includes the ability to print with metallic colours like gold and silver, as well as white. This capability has been a game-changer for Spiral Colour, allowing it to produce premium, high-quality prints that exceed client expectations. Additionally, the press enables in-house envelope printing, a service the company previously could not offer. This newfound flexibility has opened up new opportunities for Spiral Colour to cater to a broader range of client needs.
### Improved Print Quality and Client Impact
The transition to the Revoria Press PC1120 has resulted in a noticeable improvement in print quality. While many clients may not be aware of the specific technology behind the enhanced output, they have clearly observed the difference in the final product. This upgrade has not only solidified Spiral Colour’s reputation for delivering exceptional print solutions but has also positioned the company as a leader in the competitive print industry.
### Partnership with Fujifilm
Spiral Colour’s decision to invest in the Revoria Press PC1120 was bolstered by the exceptional support and partnership offered by Fujifilm. From the initial discussions to the installation and training process, Fujifilm provided comprehensive assistance to ensure a smooth transition. Carpenter praised Fujifilm’s understanding of the company’s needs and the professionalism of its installation and training teams. This collaboration has instilled confidence in Spiral Colour’s ability to maximize the potential of the new press with ongoing support from Fujifilm.
### Enhanced Reliability and Efficiency
One of the most significant benefits of the Revoria Press PC1120 is its reliability, which has been crucial for Spiral Colour in maintaining efficiency, particularly during tight deadlines. The print industry is known for its fast-paced nature, and having a dependable machine has allowed the company to meet client demands without interruptions or delays.
### Future Plans and Growth Strategy
Looking ahead, Spiral Colour is focused on leveraging its new capabilities to attract more business and drive growth. The company plans to create a swatch book to showcase the full range of six-colour printing options, allowing clients to see the possibilities firsthand. Additionally, Spiral Colour is ramping up its marketing efforts to promote the investment in the Revoria Press PC1120 and highlight the superior quality it can now offer. Carpenter emphasized that the press is central to the company’s future growth strategy and expressed openness to considering additional Fujifilm products based on the positive experience so far.
### Industry Perspective
Spencer Green, Head of UK POD at Fujifilm UK, expressed his delight at seeing Spiral Colour fully embrace the unique features of the Revoria Press PC1120. He expressed confidence that this investment would enable Spiral Colour to meet its clients’ evolving needs and continue to grow its business. Green also highlighted Fujifilm’s commitment to supporting Spiral Colour with the tools and knowledge necessary to make the most of the technology.
### Conclusion
Spiral Colour’s investment in the Revoria Press PC1120 represents a strategic step toward modernization and growth. The press’s advanced features, combined with Fujifilm’s exceptional support, have empowered Spiral Colour to enhance its print quality, expand its service offerings, and differentiate itself in a competitive market. With plans to promote its new capabilities and attract more clients, Spiral Colour is well-positioned for sustained success in the print industry. The Revoria Press PC1120 is not just a piece of equipment but a cornerstone of Spiral Colour’s commitment to innovation and excellence.
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