In this episode of The Printerviews, host Matt interviews Mark Bidewell, the Managing Director of BISON, a print, signage, and graphics company established in 1976. Mark shares his professional journey, beginning with delivering paper as a teenager to leading a business that has evolved significantly over the decades. The conversation delves into various aspects of business growth, innovation, and culture, offering valuable insights for entrepreneurs and industry professionals.
Mark’s story begins with his early involvement in the print industry. Starting as a paper delivery boy, he quickly developed a passion for the sector, which ultimately led to his leadership role at BISON. Under his guidance, the company has transitioned from traditional print services to offering modern, innovative solutions tailored to the evolving needs of clients. Mark emphasizes the importance of curiosity and adaptability in driving business success, highlighting how BISON has continuously reinvented itself to stay relevant in a competitive market.
One of the key themes of the interview is the importance of adopting a consultative approach in business. Mark stresses that companies should aim to be more than just service providers; they should act as trusted advisors who understand and address their clients’ unique needs. This mindset has been instrumental in BISON’s growth, allowing the company to build long-lasting relationships and deliver value that goes beyond mere transactions. Mark also discusses the lessons he has learned over the years, including the need to balance innovation with practicality and to remain focused on the core mission of serving customers effectively.
The conversation touches on the challenges posed by the COVID-19 pandemic and how BISON adapted to ensure the safety and well-being of its employees while maintaining operations. Mark shares how the company prioritized communication and transparency during this period, fostering a sense of unity and resilience among the team. This focus on company culture has been a cornerstone of BISON’s success, enabling the business to navigate uncertainty and emerge stronger.
Mark also highlights the importance of breaking free from the “commodity trap” in the print industry. He argues that businesses must differentiate themselves by focusing on client success and offering unique value propositions. This approach has allowed BISON to stand out in a crowded market and build a reputation for excellence. Mark’s insights underscore the need for continuous innovation and a customer-centric mindset to thrive in today’s business environment.
Sustainability is another critical topic discussed in the interview. Mark shares how BISON has integrated sustainable practices into its operations, acknowledging the challenges of implementation but emphasizing the importance of making sustainability both practical and profitable. He also speaks about the role of inspiration and knowledge-sharing in driving sustainable practices within the industry, encouraging collaboration and innovation to address environmental concerns.
The conversation then shifts to the importance of storytelling in business. Mark believes that effective storytelling can help companies connect with their clients on a deeper level, fostering trust and loyalty. He also discusses the value of fostering creativity within teams, enabling employees to contribute innovative ideas and solutions. This focus on creativity and collaboration has been a driving force behind BISON’s growth and success.
Mark also reflects on the importance of networking and learning from diverse industries to stay innovative. He encourages entrepreneurs to look beyond their own sectors for inspiration, drawing on best practices and ideas from a wide range of fields. This approach has helped Mark and his team stay ahead of the curve, continuously evolving to meet the changing needs of their clients.
In addition to business insights, Mark shares his thoughts on personal growth and leadership. He emphasizes the significance of engaging the next generation in the print industry, ensuring that the sector remains vibrant and relevant for years to come. Mark also discusses his daily routines and the importance of decision-making, highlighting the value of staying focused and disciplined in both personal and professional life.
Throughout the interview, Mark underscores the importance of collaboration and knowledge-sharing in achieving success. He believes that businesses can achieve more by working together and learning from one another, fostering a culture of mutual support and innovation. This philosophy has guided BISON’s approach to growth and has been a key factor in the company’s enduring success.
In conclusion, Mark Bidewell’s journey with BISON offers valuable lessons for entrepreneurs and business leaders. His emphasis on curiosity, adaptability, and a customer-centric approach demonstrates the importance of staying agile in a rapidly changing world. By focusing on innovation, sustainability, and team culture, Mark has positioned BISON as a leader in the print, signage, and graphics industry. His insights serve as a reminder that success is not just about delivering services but about building meaningful relationships and creating value that resonates with clients and employees alike.
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