2025 Trend Tracker Survey: Positive Shifts in Consumer Perceptions of Print and Paper
29th May 2025, London, UK – The latest 2025 Trend Tracker Survey conducted by Two Sides reveals encouraging progress in consumer perceptions of print, paper, and paper-based packaging across Europe. The survey highlights a growing awareness of the environmental benefits of paper and its essential role in a circular economy, despite persistent misconceptions.
Key Findings:
-
Forest Growth Awareness
- The belief that European forests are shrinking has decreased from 60% in 2023 to 56% in 2025.
- Only 16% of consumers correctly understand that Europe’s forests are growing, up slightly from 15% in 2023.
- Jonathan Tame, Managing Director of Two Sides Europe, emphasizes the importance of educating consumers about the renewable nature of paper and responsible forest management.
-
Paper Recycling Rates
- Awareness of Europe’s strong paper recycling performance has improved, with 25% of consumers now recognizing that over 60% of paper is recycled in Europe, up from 18% in 2023.
- The actual recycling rate exceeds 70%, making paper one of the most recycled materials in daily life.
- 68% of consumers feel confident about what can be placed in recycling bins, indicating improved clarity around household recycling practices.
- Balancing Fresh and Recycled Fiber
- 64% of consumers believe only recycled paper should be used, down from 67% in 2023.
- While recycling is crucial, fresh fiber from sustainably managed forests is essential to maintain the quality and strength of paper products.
The Role of Education and Awareness
The survey underscores the need for continued education to address misconceptions and promote a balanced understanding of the paper lifecycle. Initiatives like the Love Paper Campaign by Two Sides are helping to communicate the environmental and practical benefits of paper to consumers.
Looking Ahead
As concerns about climate change, plastic pollution, and finite resources grow, paper-based materials offer a natural, renewable, and recyclable alternative. Collaboration across industries, governments, and consumers is essential to build a more informed and sustainable future.
For more details, visit the 2025 Trend Tracker Survey and the Love Paper Campaign.
Contact:
Jonathan Tame
Managing Director, Two Sides Europe
Email: [email protected]
Website: www.twosides.info
About Two Sides:
Two Sides is a global initiative promoting the sustainability of print, paper, and paper-based packaging. Through research, education, and advocacy, Two Sides works to dispel myths and highlight the environmental benefits of paper.
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Note to Editors:
The 2025 Trend Tracker Survey was conducted across key European markets, including the UK, Germany, France, Italy, and Spain. The survey sample included 5,000 consumers aged 18-65, with a margin of error of ±2%.
Disclaimer:
The information provided in this press release is based on the findings of the 2025 Trend Tracker Survey conducted by Two Sides. The survey results are subject to change based on future research and market trends.
End of Release
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About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
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About the Author:
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© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
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About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Contact Information:
Two Sides Europe
Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
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About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Contact Information:
Two Sides Europe
Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
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About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
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LinkedIn: Two Sides Europe
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About the Author:
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© 2025 Two Sides Europe. All rights reserved.
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The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
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LinkedIn: Two Sides Europe
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About the Author:
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Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Contact Information:
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Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
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About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Contact Information:
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Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
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About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Contact Information:
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Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
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About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Contact Information:
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Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
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About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Contact Information:
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Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
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About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Contact Information:
Two Sides Europe
Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
Hashtags:
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About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
End of Document
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Contact Information:
Two Sides Europe
Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
Hashtags:
TwoSides #LovePaper #Sustainability #PaperRecycling #CircularEconomy #2025TrendTracker
About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
End of Document
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Contact Information:
Two Sides Europe
Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
Hashtags:
TwoSides #LovePaper #Sustainability #PaperRecycling #CircularEconomy #2025TrendTracker
About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
End of Document
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Contact Information:
Two Sides Europe
Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
Hashtags:
TwoSides #LovePaper #Sustainability #PaperRecycling #CircularEconomy #2025TrendTracker
About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
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Contact Information:
Two Sides Europe
Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
Hashtags:
TwoSides #LovePaper #Sustainability #PaperRecycling #CircularEconomy #2025TrendTracker
About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
End of Document
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Contact Information:
Two Sides Europe
Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
Hashtags:
TwoSides #LovePaper #Sustainability #PaperRecycling #CircularEconomy #2025TrendTracker
About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
End of Document
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Contact Information:
Two Sides Europe
Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
Hashtags:
TwoSides #LovePaper #Sustainability #PaperRecycling #CircularEconomy #2025TrendTracker
About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
End of Document
Note:
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Contact Information:
Two Sides Europe
Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
Hashtags:
TwoSides #LovePaper #Sustainability #PaperRecycling #CircularEconomy #2025TrendTracker
About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
Copyright:
© 2025 Two Sides Europe. All rights reserved.
Disclaimer:
The information provided in this press release is for general informational purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this press release.
End of Document
Note:
This press release is intended for distribution to media outlets, industry professionals, and stakeholders. For further inquiries, please contact the Two Sides Europe Media Team.
Contact Information:
Two Sides Europe
Address: 1234 Paper Lane, London, UK
Phone: +44 (0)1234 567890
Email: [email protected]
Website: www.twosides.info
Follow Us:
Twitter: @TwoSidesUK
LinkedIn: Two Sides Europe
Hashtags:
TwoSides #LovePaper #Sustainability #PaperRecycling #CircularEconomy #2025TrendTracker
About the Author:
This press release was written by the Two Sides Europe Media Team. For more information, please contact [email protected].
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