Two Sides, a global initiative promoting the sustainability of print and paper, has announced its newest member, Visitor International, the International Association of Visitor Information Providers. Visitor International represents companies that specialize in providing in-destination visitor information, primarily through printed brochures, maps, and guides. These materials are designed to assist travelers, influence their decisions, and drive business to tourism-related clients. Many of Visitor International’s members also produce their own high-quality visitor guides, ensuring that travelers receive engaging and accessible information when and where they need it.
John Rice, President of Visitor International, emphasized the importance of print as a powerful and effective communication tool. He noted that printed visitor brochures are trusted, tangible, and actively sought out by travelers. Beyond their effectiveness in driving engagement and influencing decision-making, these materials are also a sustainable choice. Printed brochures are recyclable, biodegradable, and produced using paper sourced from responsibly managed forests. Visitor International’s members are committed to responsible print management, ensuring materials are well-maintained, distributed efficiently to reduce waste, and recycled when outdated. Rice expressed enthusiasm about joining Two Sides and promoting the sustainable story of printed visitor information.
Josh Birch, Campaign Manager of Two Sides UK, welcomed Visitor International as a new member, highlighting the organization’s ability to reach millions of people worldwide through printed brochures. This partnership will help spread the positive message about the sustainability of print and paper to consumers. By joining Two Sides, Visitor International gains access to a wealth of resources, including co-brandable communications tools, consumer research, industry-leading information, sustainability advice, and events.
Visitor International’s membership in Two Sides underscores the shared commitment of both organizations to promoting the environmental and practical benefits of print. Printed materials remain a vital tool for tourism businesses, offering a sustainable and effective way to engage travelers. The collaboration between Two Sides and Visitor International will further amplify the message that print and paper are not only effective but also environmentally responsible choices.
For more information about the benefits of joining Two Sides, visit twosides.info/why-join-two-sides. To learn more about Visitor International, visit visitorinternational.com.
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