Two Sides European Member Survey Results: Insights and Priorities
Two Sides, a membership organization dedicated to promoting the sustainable benefits of print, paper, and paper-based packaging, recently conducted its European Member Survey to gain valuable insights into member opinions and priorities. The survey aimed to ensure the organization continues to produce relevant resources, focus its campaigns effectively, and meet the needs of its members. The results highlight strong member engagement, the importance of key campaigns, and areas for potential improvement.
Membership Value and Engagement
The survey revealed that Two Sides membership is highly valued by its European members, with 71% rating their membership as highly valuable. This strong endorsement underscores the organization’s importance in the industry. Additionally, 69% of members regularly share Two Sides materials and advocate for the organization, spreading awareness of its mission and resources. This engagement demonstrates the effectiveness of Two Sides’ messaging and its resonance with members.
Key Campaigns and Priorities
When asked about the organization’s priorities, members identified the Anti-Greenwash campaign as the most critical focus area. This campaign addresses misleading environmental claims about paper and packaging, ensuring accurate representation of the industry’s sustainability efforts. Members also emphasized the importance of creating Fact Sheets and other educational resources, followed by the Love Paper campaign, which promotes the sustainable attributes of paper products.
These priorities reflect the organization’s commitment to combating misinformation, educating stakeholders, and fostering a positive perception of the print, paper, and packaging industry.
Member Feedback on Resources
Two Sides offers a wide range of resources for members to distribute among colleagues, clients, and consumers. The survey asked members to rate the importance of these materials, with the following resources standing out as particularly valuable:
- Myths & Facts Booklet: A comprehensive guide debunking common misconceptions about paper and packaging.
- Fact Sheets: Concise, informative documents addressing key industry topics and sustainability issues.
- ‘Factographics’ for Social Media: Engaging, visually appealing infographics designed for sharing on social platforms.
- Research Projects: Surveys and studies on consumer perceptions of the industry, providing data-driven insights.
The organization’s research on consumer perceptions is especially valued, as it offers critical insights into public attitudes and helps shape effective communication strategies.
Suggestions for Improvement
In addition to gathering feedback on existing initiatives, the survey invited members to suggest ways in which Two Sides could enhance its efforts. Respondents offered constructive ideas, such as:
- Expanding educational outreach to schools to highlight the benefits of paper and print.
- Emphasizing the advantages of paper-based communication compared to digital alternatives.
Members also shared positive feedback, with one respondent noting, “I must cite the research and signpost my customers to Two Sides 3-4 times per month.” Such comments underscore the practical value of Two Sides’ materials in member interactions with clients and stakeholders.
Commitment to Member Input
Two Sides is actively considering all feedback and suggestions from the survey to refine its strategies and resource offerings. Jonathan Tame, Managing Director of Two Sides, expressed gratitude to members for their participation, stating, “The information we receive is invaluable when it comes to planning our work and making sure that we continue to deliver to promote the sustainable benefits of paper and paper-based packaging in the most effective way possible.”
Conclusion
The Two Sides European Member Survey provides a clear picture of the organization’s strengths and areas for growth. Members highly value their involvement with Two Sides, particularly its Anti-Greenwash campaign, educational resources, and consumer perception research. The feedback gathered will guide Two Sides in continuing to advocate for the print, paper, and packaging industry while addressing evolving challenges and opportunities.
For more information about the survey results or Two Sides initiatives, members are encouraged to contact [email protected].
By prioritizing member input, Two Sides ensures its campaigns remain relevant and impactful, fostering a positive and sustainable future for the industry.
.
.
.
#YouSpeakWeListen #TwoSidesSurvey #MemberInsights #AntiGreenwash #LovePaperCampaign #FactSheets #PaperPackaging #SustainabilityInPrint #MythsAndFacts #ConsumerPerceptions #PaperAdvocacy #PrintAndPaperSustainability #GreenCommunication #PaperBenefits #TwoSidesEurope
