Design Bridge brought the creative concept Matches to life through sharp visual storytelling and clever use of color, showcasing the capabilities of Keaykolour paper. Each card in the project demonstrates how Keaykolour handles digital printing with clarity and richness, while the outer box, designed to resemble a matchbox, adds an element of surprise and tactility. Vicky Weatherington, Creative Papers and Specification Manager at Antalis, praised the design, stating, The tactile and intriguing design immediately drew us in, and using the Keaykolour range around the puzzle concept was incredibly engaging. The box resembles a matchbox—and the material felt and looked fantastic. It was such a fun idea, and everyone enjoyed guessing the colour pairings.
The Matches project also highlights the potential of modern digital printing on premium papers. Produced digitally on a 6-color Xerox Iridesse Sheetfed press by Rapidity, the project underscores the quality and versatility of digital printing. Cameron Walton noted, This printed set highlights the quality and versatility of our digital print. Keaykolour’s finish shines through, and the design format gave us a perfect canvas to demonstrate our technical precision. We’ve had fantastic feedback from clients, and we’ll use this as a marketing piece to showcase our expertise and the importance of great materials.
The Matches piece not only serves as a sample tool for Keaykolour but also stands as a prime example of the exceptional results that can be achieved when designers, printers, and paper specialists collaborate from the outset. Vicky Weatherington encapsulated the project’s essence, saying, The project reflects everything we at Antalis love about this range: bold color, beautiful texture, and a real sense of play.
In summary, Matches is a testament to the power of creative collaboration, showcasing the strengths of Keaykolour paper and modern digital printing techniques. Its engaging design, tactile qualities, and vibrant colors make it a standout project that resonates with both clients and consumers, emphasizing the importance of high-quality materials and innovative design.
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