Key Point Intelligence has released a comprehensive forecast analyzing digital printing trends across four key packaging markets: corrugated packaging, flexible packaging, folding cartons, and narrow web labels. The findings reveal that while digital printing still represents a relatively small portion of total production, its adoption is steadily increasing as the packaging industry evolves to meet changing demands.
### Corrugated Packaging
In the corrugated packaging sector, digital printing is expected to see significant growth in the coming years. This is largely driven by the introduction of high-volume single-pass presses and the increasing interest from larger converters. These advancements are making digital printing a more viable option for high-volume production, which was traditionally dominated by analog methods. The ability to produce large quantities efficiently is a key factor in the growing adoption of digital printing in this segment.
### Flexible Packaging
The flexible packaging market is experiencing gradual progress in digital printing adoption, particularly in regions like Asia-Pacific and Latin America. These areas are seeing an increase in press placements as more converters begin to experiment with digital options alongside traditional methods. The flexibility and efficiency of digital printing are particularly appealing in these regions, where the demand for packaging is growing rapidly. As more converters recognize the benefits of digital printing, its adoption is expected to continue to rise.
### Folding Cartons
The folding carton market is showing renewed interest in digital printing, thanks to advancements in B1 format presses. These presses are better suited to the needs of high-speed operations, making them a more attractive option for converters. Many in the industry are closely monitoring developments in digital printing solutions that can integrate seamlessly with existing finishing processes. The ability to produce high-quality printed cartons quickly and efficiently is driving the adoption of digital printing in this segment.
### Narrow Web Labels
The narrow web label segment remains the most developed for digital printing, with hybrid presses gaining significant traction. These presses offer a combination of digital and analog capabilities, providing converters with the flexibility to handle a wide range of production needs. The ability to produce labels quickly and with high quality is a key factor in the growing adoption of digital printing in this segment. As converters look for ways to improve efficiency and reduce turnaround times, the use of digital printing is expected to continue to grow.
### Industry-Wide Trends
Across all segments, the packaging industry is undergoing a transformation driven by changing customer expectations, regulatory requirements, and production demands. Companies are increasingly looking for ways to respond more quickly to orders, reduce waste, and handle shorter production runs efficiently. Digital printing is particularly well-suited to meet these needs, offering the speed, flexibility, and responsiveness that modern packaging production requires.
Jeff Wettersten, Vice President of Packaging at Key Point Intelligence, notes that digital printing in packaging is no longer just a specialty but is becoming a practical choice for more converters. He emphasizes that while each segment is progressing at its own pace, the overall trend is clear: the industry is moving towards greater adoption of digital printing. The benefits of digital printing, including its ability to produce high-quality printed materials quickly and efficiently, are driving its adoption across the packaging industry.
### Detailed Forecasts and Insights
The forecasts provided by Key Point Intelligence include detailed data on press placements, installed base growth, and projected output across various global regions. These insights are based on extensive interviews with manufacturers, packaging companies, and industry experts, offering a clear view of the current state of the market and its expected trajectory over the next few years.
For more information on Key Point Intelligence’s Labels and Packaging Advisory Service, or to obtain the full reports, interested parties can contact Key Point Intelligence directly. The detailed insights provided in these reports are invaluable for companies looking to stay ahead of the curve in the rapidly evolving packaging industry.
In conclusion, the adoption of digital printing in the packaging industry is on the rise, driven by the need for greater efficiency, flexibility, and responsiveness. As the industry continues to evolve, digital printing is expected to play an increasingly important role in meeting the changing demands of the market.
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