Keypoint Intelligence, a leading provider of market research and insights for the digital imaging industry, has released its latest On Demand Printing & Publishing Forecasts for the United States and Western Europe. These forecasts provide a comprehensive analysis of the production print industry’s trajectory up to 2029, offering valuable insights into how evolving customer demands, technological advancements, and economic factors are reshaping the print landscape.
Key Insights from the Forecasts
The reports highlight several critical trends and shifts in the production printing industry:
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Digital Printing Volume Consolidation:
The digital printing sector is experiencing ongoing consolidation, driven by the rise of online purchasing, centralization of operations, and increased outsourcing. As businesses and consumers increasingly rely on digital channels, these factors are reshaping how print volumes are managed and distributed. -
Growth in Large Production Color Inkjet:
Large production color inkjet printing is poised for significant growth. This growth is fueled by two primary factors:- The ongoing consolidation of digital printing volumes.
- A shift from analog to digital printing, particularly for short-run jobs, as digital printing becomes more cost-effective due to reduced total cost of ownership (TCO).
As businesses seek greater flexibility and efficiency, the demand for large production digital printing is expected to rise.
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Slower Growth in Hardware Placements:
While print volumes are increasing, the placement of large production hardware is growing at a slower pace. This trend reflects the industry’s focus on maximizing the utilization of existing equipment. Print service providers (PSPs) are prioritizing investments in optimizing their current assets rather than expanding their hardware footprint. -
Transition from Offset to Digital Platforms:
Labor and cost pressures in offset printing environments are accelerating the shift to digital print platforms. As digital printing technologies become more advanced and cost-effective, businesses are increasingly adopting them to reduce operational expenses and improve efficiency.
Strategic Value of the Forecasts
Keypoint Intelligence’s forecasts are designed to equip organizations with the insights needed to navigate the evolving print landscape. The reports provide detailed five-year projections across several key areas:
- Hardware placements (unit sales)
- Print volumes
- Revenue trends
In addition to data-driven projections, the reports include expert analysis and commentaries to help businesses develop strategic plans tailored to their needs. According to German Sacristan, Principal Analyst for Production Printing at Keypoint Intelligence, “These reports are designed to help providers and OEMs anticipate where the market is going and how best to adapt. Whether it’s understanding the role of inkjet or navigating new business models, the forecasts offer strategic value for planning.”
Who Can Benefit?
The U.S. and Western Europe Print Forecasts are particularly valuable for:
- Print Service Providers (PSPs) seeking to optimize their operations and investments.
- Original Equipment Manufacturers (OEMs) looking to align their product development and marketing strategies with industry trends.
- Businesses aiming to stay ahead of technological and market shifts in the production printing sector.
About Keypoint Intelligence
With over 60 years of experience, Keypoint Intelligence has established itself as a trusted resource in the digital imaging industry. The company provides independent hands-on testing, lab data, and extensive market research to help clients drive product and sales success. Recognized for its unbiased information, expert analysis, and industry awards, Keypoint Intelligence remains a go-to source for businesses navigating the complexities of the digital print market.
Conclusion
As the production print industry continues to evolve, Keypoint Intelligence’s On Demand Printing & Publishing Forecasts serve as a critical tool for businesses seeking to stay competitive. By offering detailed projections, expert insights, and strategic guidance, these reports empower organizations to make informed decisions and adapt to the changing market landscape. For businesses looking to explore these forecasts further or determine which report aligns with their needs, additional information is available upon inquiry.
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