In this episode of Printing’s Alive, Warren Werbitt hosts a compelling discussion with Paul Stead, Georgina Hebbard, and Lara Vigar, focusing on the Young People in Print (YPIP) initiative and its critical role in shaping the future of the print industry. The conversation delves into the guests’ personal journeys into the world of print, the challenges and opportunities facing the industry, and the importance of fostering diversity and inclusion. The episode also touches on the evolving role of technology, particularly AI, and the need to bridge generational gaps to attract and retain young talent.
Introductions and Personal Journeys into Print
The episode begins with each guest sharing their unique paths into the print industry, highlighting the diverse routes that can lead to a career in this field. Paul Stead, for instance, recounts his transition from a different sector into print, emphasizing the industry’s welcoming nature and the opportunities it offers for innovation and creativity. Georgina Hebbard and Lara Vigar share their experiences as younger professionals, illustrating how their passion for print was ignited through education and mentorship. Their stories underscore the importance of early exposure to the industry and the role of initiatives like YPIP in nurturing interest among young people.
Young People in Print (YPIP) Initiative
The YPIP initiative is a central theme of the episode, with the guests discussing its mission to attract and support young talent in the print industry. YPIP aims to address the industry’s aging workforce by creating pathways for young people to explore and build careers in print. The initiative focuses on education, mentorship, and networking, providing opportunities for young professionals to connect with industry leaders and gain hands-on experience.
The conversation highlights programs like ASL’s apprenticeship scheme and the Printing Charity’s Rising Stars initiative, which play a crucial role in equipping young people with the skills and knowledge needed to succeed. These programs not only offer technical training but also foster a sense of community and belonging, helping young professionals navigate the challenges of entering a traditionally male-dominated field.
Transition from Social Media to Print
The guests explore the evolving relationship between social media and print, noting that while digital platforms dominate communication, there is a growing appreciation for the tangible qualities of print. Georgina and Lara share their perspectives on how print can create lasting emotional connections that digital media often lacks. They discuss the resurgence of interest in print as a medium for storytelling, branding, and marketing, emphasizing its unique ability to engage audiences on a deeper level.
Emotional Connection to Print
A recurring theme throughout the episode is the emotional connection that print evokes. Warren and the guests reflect on the tactile nature of print, its ability to convey authenticity, and its enduring appeal in an increasingly digital world. This emotional resonance is seen as a key factor in attracting young people to the industry, as it aligns with their desire to create meaningful and impactful work.
Importance of Diversity and Inclusion
The conversation underscores the need for greater diversity and inclusion in the print industry, particularly in terms of gender and age. Georgina and Lara discuss the challenges they have faced as young women in a traditionally male-dominated field, but also highlight the progress that has been made in fostering a more inclusive environment. They emphasize the importance of role models and mentorship in encouraging underrepresented groups to pursue careers in print.
Gender and Age Demographics
The episode addresses the industry’s demographics, noting that while the workforce is aging, there is a growing effort to attract younger talent. The guests discuss the perception of print among young people, pointing out that many are unaware of the diverse and innovative opportunities the industry offers. They stress the need for better outreach and education to change these perceptions and showcase the dynamic and evolving nature of print.
Funding for YPIP
Funding is identified as a critical factor in the success of initiatives like YPIP. The guests discuss the challenges of securing financial support for programs that aim to nurture young talent, but also highlight the positive impact that such investments can have on the industry’s future. They call for greater collaboration between industry stakeholders, educational institutions, and funding bodies to ensure the longevity and effectiveness of these initiatives.
Perceptions Among Youth
The conversation touches on the need to shift perceptions of the print industry among young people. Many view print as outdated or irrelevant, failing to recognize its potential for creativity, innovation, and sustainability. The guests advocate for more proactive efforts to educate young people about the industry’s opportunities, including career fairs, school visits, and social media campaigns.
Communication Across Generations
The episode emphasizes the importance of communication between different generations within the print industry. The guests discuss the value of mentorship and knowledge-sharing, noting that experienced professionals have much to offer younger colleagues, while young people bring fresh perspectives and ideas. This intergenerational collaboration is seen as essential for driving innovation and ensuring the industry’s continued growth.
Encouraging Young People to Consider Print Careers
Warren and the guests share their enthusiasm for encouraging young people to explore careers in print. They highlight the industry’s potential for creativity, problem-solving, and personal fulfillment, urging educators, parents, and industry leaders to promote print as a viable and rewarding career path. The guests also stress the importance of providing young people with opportunities to experience the industry firsthand, whether through internships, apprenticeships, or hands-on projects.
The Role of AI in Print
The discussion concludes with a look at the evolving role of technology, particularly AI, in the print industry. The guests explore how AI is transforming processes such as design, production, and quality control, while also creating new opportunities for innovation. They emphasize the need for young people to embrace technology and develop the skills necessary to thrive in a rapidly changing industry.
Final Thoughts and Call to Action
The episode ends with a call to action for industry stakeholders to invest in the next generation of print professionals. The guests urge listeners to support initiatives like YPIP, mentor young people, and advocate for the industry’s future. They emphasize that by nurturing young talent and fostering a culture of innovation and inclusivity, the print industry can continue to thrive in the years to come.
For more information about the Young People in Print initiative, visit ypip.co.uk.
.
.
.
#PrintingsAlive #YPIP #YoungPeopleInPrint #PrintIndustry #PrintingCharity #RisingStars #PrintCareers #DiversityInPrint #SocialMediaToPrint #PrintInnovation #NextGenPrint #PrintCommunity #PrintFuture #PrintTechnology #AIinPrint
