May 2025: Two Sides of the Same Page

The Latest Issue of The Page: Promoting the Sustainability and Value of Print

The newest edition of The Page, the magazine produced by Two Sides, is now available, offering a wealth of insights into the sustainability and value of print, paper, and paper-based packaging. This issue highlights the organization’s ongoing efforts to promote the environmental benefits of these materials and features a range of updates, case studies, and industry developments.

Key Highlights of the Issue

1. Two Sides Trend Tracker
   The issue introduces the Two Sides Trend Tracker, a global survey that explores consumer perceptions of print, paper, packaging, tissue, and their environmental impact. This research provides valuable insights into how people view these materials and their role in a sustainable future.

2. Love Paper Week Recap
   The first-ever Love Paper Week, held from February 3rd to 7th, is reviewed in this issue. This event aimed to raise awareness about the sustainable attributes of paper and print, engaging audiences with educational content and campaigns.

3. Anti-Greenwash Campaign Update
   Two Sides continues its efforts to combat greenwashing, particularly in the communications of companies that mislead consumers about the environmental impact of paper and print. The issue provides an update on the progress of this campaign and its impact on industry practices.

4. Member Survey Results
   The results of the Two Sides Member Survey are shared, offering insights into the perspectives and priorities of the organization’s members. This feedback helps shape the direction of Two Sides’ initiatives and ensures they align with the needs of the industry.

5. Upcoming Industry Events
   The issue highlights key events in the print and paper industry, providing readers with opportunities to stay informed and engaged with the latest developments and innovations.

6. Fresh Thinking: Case Studies
   The Fresh Thinking section showcases inspiring examples of print, paper, and paper-based packaging in action. These include:
   • High-street underwear packaged in paper.
   • A Japanese beer specifically brewed for book lovers, emphasizing the connection between paper and culture.
   • Innovative paper-based aerosol caps, demonstrating the versatility of paper in packaging solutions.

A Call to Share and Engage

The issue encourages readers to share its content with friends, colleagues, and anyone interested in the value of paper for a sustainable world. By spreading awareness, we can collectively support the use of print and paper as environmentally responsible choices.

Acknowledgments

Two Sides extends its gratitude to Denmaur for providing the paper used in this issue and to Healey’s for their printing expertise. Their contributions ensure that The Page continues to be a high-quality publication that reflects the values of the organization.

Accessing The Page

All issues of The Page are available online at www.twosides.info/the-page. Readers are encouraged to subscribe to receive printed copies of the magazine, offering a tangible reminder of the enduring value of print.

Conclusion

This latest issue of The Page is a testament to the ongoing efforts of Two Sides to promote the sustainability and value of print, paper, and paper-based packaging. Through insightful research, engaging campaigns, and inspiring case studies, the organization continues to advocate for these materials as essential components of a sustainable future.

Take a moment to explore this issue and join the movement to support the responsible use of print and paper. Together, we can make a difference for the environment and future generations.

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