VR Print, a family-owned South African company with over 25 years of experience in premium label printing, is making significant strides in the label and packaging industry. Specializing in labels for highly regulated sectors such as agrochemicals, pharmaceuticals, animal health, and petroleum, VR Print is poised for expansion across Sub-Saharan Africa. With a commitment to technical excellence and innovation, VR Print has partnered with Nilpeter to enhance its capabilities and meet the growing demand for high-end, regulation-compliant packaging across the continent.
Addressing Africa’s Packaging Needs
Based in Durban, VR Print operates from a centralized facility, supported by regional sales offices in Cape Town and Johannesburg. As East and West Africa experience increasing demand for premium packaging solutions, VR Print is positioning itself as a leader in the market. The company excels in producing complex label constructions, including booklet and peel-and-read labels, and is investing in advanced technology to scale production effectively.
Hilton Van Rensburg, managing director of VR Print, emphasizes the importance of strategic partnerships in achieving sustainable growth: “We see incredible potential in Sub-Saharan Africa, but to grow sustainably, we need the right partners. That’s why Nilpeter is so important – they understand our market, our constraints, and our ambitions.”
The Role of the Nilpeter FA-17 Press
At the core of VR Print’s operations is the Nilpeter FA-17, a highly automated, multi-substrate flexo press designed for flexibility, speed, and repeatability. The FA-17’s dual LED and mercury curing options enable VR Print to produce multi-layer labels efficiently and navigate diverse ink and substrate combinations. This press has significantly reduced makeready times, minimized waste, and accelerated operator training.
Hilton highlights the press’s capabilities: “The FA-17 offers print quality that’s as sharp and consistent as any digital solution but with the robustness and speed needed for flexo. It’s a workhorse that has transformed our production process.”
Simplifying Operator Training
Operator training is a critical challenge in expanding markets where flexo expertise is limited. VR Print has addressed this by leveraging the FA-17’s user-friendly design, enabling staff with no prior experience to be trained in just a few weeks.
Thomas Andersen, Area Sales Manager at Nilpeter, emphasizes the press’s intuitive design: “We built the FA-Line not only to perform but to be operator-friendly. VR Print has demonstrated how quickly it can be integrated into a business with ambitious growth goals.”
A Strategic Partnership
The collaboration between VR Print and Nilpeter is underpinned by a shared philosophy of customer-centrism, future-focused innovation, and long-term progress. VR Print views Nilpeter as more than just a supplier; it is a strategic partner that listens, challenges, and supports the company’s growth.
Hilton reflects on the partnership: “Nilpeter isn’t just a supplier; they’re a trusted partner. Their team listens, challenges us in the right ways, and consistently supports us – not just when there’s a problem to fix, but to help us grow.”
This partnership extends beyond immediate challenges, encompassing proactive support, operator engagement, and ongoing dialogue to future-proof investments. VR Print is already exploring additional upgrades, including a variable data print bar, and adopting extended color gamut printing to meet evolving client demands.
Conclusion
VR Print’s collaboration with Nilpeter exemplifies how strategic partnerships and advanced technology can drive growth and innovation in the label and packaging industry. By investing in cutting-edge solutions like the FA-17 press and fostering a customer-centric approach, VR Print is well-positioned to meet the rising demand for premium, compliant packaging across Sub-Saharan Africa. With Nilpeter’s support, VR Print continues to push boundaries, delivering high-quality solutions and setting new standards in the industry.
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