Revista El Impresor and INKISH Form Strategic Alliance in Latin America
Revista El Impresor, a prominent Mexico-based trade media company with nearly 50 years of history, has sold 50% of its shares to INKISH, a global media platform focused on the printing industry. This partnership is aimed at creating a joint media platform that will serve the printing industry across Mexico and Latin America, leveraging print, film, and digital channels.
Strengthening Presence in the Latin American Market
The collaboration between Revista El Impresor and INKISH is a significant move to enhance their presence in the Latin American printing industry. Mexico, with its population of over 130 million and a growing middle class, represents a robust domestic market with immense growth potential in commercial printing, labels, and packaging. As global trade dynamics continue to shift, emerging markets like Mexico are becoming increasingly important for industry vendors.
Shared Vision and Expertise
Nayelli G. Menendez, CEO of Revista El Impresor, expressed enthusiasm about the partnership, stating, “We’re excited to welcome INKISH as a partner. Together, we’ll strengthen Revista El Impresor and expand our reach and relevance.” She emphasized that the collaboration will enable the company to access new content creators, video production capabilities, and Spanish-language news, allowing them to curate stories with both local and global relevance.
Henrik Klem Lassen, CEO of INKISH, echoed this sentiment, adding, “By combining our expertise, we aim to build a robust LATAM platform that opens new opportunities for us, our partners, and the industry.” He highlighted the changing media landscape, where media buying is becoming more centralized and budgets are increasingly constrained. To remain relevant, media platforms must address multiple markets and segments effectively.
Adapting to the Evolving Media Landscape
The partnership comes at a critical time as the media industry undergoes significant transformations. Lassen pointed out that the future of media lies in its ability to adapt to a centralized and budget-conscious environment. By leveraging the strengths of both companies, the alliance aims to create a versatile platform that can cater to diverse audiences and markets.
Menendez emphasized the importance of storytelling in this context, noting that the collaboration will enable Revista El Impresor to select and present stories that resonate both locally and globally. This capability is essential as the printing industry navigates a period of rapid change and transformation.
Opportunities for Growth and Innovation
The alliance is expected to bring new growth opportunities for both companies and their partners. By combining Revista El Impresor’s deep-rooted expertise in the Mexican and Latin American markets with INKISH’s global reach and innovative media solutions, the partnership aims to create a dynamic platform that drives value for the printing industry.
The focus will be on delivering high-quality content through various channels, including print, video, and digital media. This multi-channel approach will allow the platform to engage with audiences in meaningful ways, fostering a deeper connection with industry professionals across the region.
A Commitment to the Industry
Both companies are committed to supporting the printing industry in Latin America by providing relevant, timely, and insightful content. The partnership reflects their shared vision of fostering innovation, collaboration, and growth within the industry.
For more information, stakeholders can contact:
- Nayelli G. Menendez: [email protected]
- Henrik Klem Lassen: [email protected]
In summary, the strategic alliance between Revista El Impresor and INKISH marks a pivotal moment for the printing industry in Latin America. By combining their strengths, the two companies aim to create a powerful media platform that addresses the evolving needs of the industry, offering new opportunities for growth, innovation, and collaboration.
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