Roland DG, a global leader in digital printing solutions, collaborated with its long-standing partner, the BWT Alpine Formula One Team, to host the second edition of its Wrap Academy event series. Held at the BWT Alpine Formula One Team’s state-of-the-art Technical Centre in Oxfordshire, this exclusive event brought together eight of Europe’s top female car wrappers, alongside renowned vehicle wrapper Morgane Quetier. The event celebrated female talent in the vehicle wrapping industry, highlighting creativity, precision, and resilience—qualities shared by both elite car wrappers and motorsport professionals.
The Wrap Academy event aimed to inspire and empower women in a male-dominated industry. Currently, women account for only 25% of roles in the automotive sector globally, despite the industry’s rapid growth. The vehicle wrap market, valued at $10.04 billion in 2025 and projected to reach $44.83 billion by 2034, is driven by the increasing demand for vehicle customization and bespoke car graphics. Roland DG’s cutting-edge technology enables professionals to create intricate, personalized designs, transforming the wrap market and offering new opportunities for innovation and creativity.
The event featured a series of inspiring activities, including talks from industry leaders, a behind-the-scenes tour of the BWT Alpine Formula One Team’s facility, and a dynamic wrap challenge. Participants demonstrated their skills on a Formula One show car, showcasing their expertise in vehicle wrapping. Megan Cadogan, founder of Miss Wrapz, emerged as the event’s champion, earning a once-in-a-lifetime opportunity to join the BWT Alpine Formula One Team’s wrap crew in Las Vegas later this year.
Throughout the day, female wrappers and engineers shared their experiences and challenges in a traditionally male-dominated field. Paula Garcia Ruiz, BWT Alpine Formula One Team’s Aero Science and Technology Team Leader, joined the discussions, emphasizing the importance of diversity and inclusion in both the automotive and motorsport industries. The event highlighted the shared experiences of women in these fields, fostering a sense of community and collaboration among participants.
Roland DG’s commitment to supporting female talent in the vehicle wrapping industry aligns with its broader mission to drive innovation and creativity in digital printing. By partnering with the BWT Alpine Formula One Team, Roland DG aims to inspire more women to pursue careers in automotive customization and motorsports, breaking down barriers and paving the way for future generations of female professionals.
The Wrap Academy event series not only celebrates the achievements of women in the vehicle wrapping industry but also serves as a platform to showcase the transformative potential of Roland DG’s technology. With its advanced printing solutions, Roland DG enables professionals to push the boundaries of vehicle customization, offering next-level personalization that sets them apart in a competitive market.
As the vehicle wrap market continues to grow, events like the Wrap Academy play a crucial role in promoting diversity and inclusion, encouraging more women to enter and thrive in this dynamic and fast-evolving industry. By bringing together talented female wrappers and motorsport professionals, Roland DG and the BWT Alpine Formula One Team are driving positive change, inspiring creativity, and fostering innovation in the automotive and motorsport sectors.
.
.
.
#RolandDG #BWTAlpineF1 #WrapAcademy #VehicleWrapping #FemaleTalent #CarWrappers #MorganeQuetier #AutomotiveCustomisation #WomenInAuto #WrapChallenge #CustomCarDesign #FormulaOneWraps #MeganCadogan #MissWrapz #CreativeWraps
